VW late, Toyota too late

Marketing matters, but its interesting to note whilst Tesla bags 1000 s of pre orders, a 100 year old Porsche had to use traditional customer experience model to sell its Taycan.

Porsche created an electric vehicle charging truck that can recharge 10 Porsche Taycan’s at once. They currently has seven of these chargers on wheels that have been used at various “customer driving experiences” and events.

In the contrary Tesla showrooms are virtual, 82% of its Model 3 customers bought with no test drive and 78% of the sales were online. Seems the worlds No 1 automaker is falling short in innovation.

Toyota’s fate will be no different, being so late to hit the new energy and new mobility market. They have enough cash and the richest too, but Kodak and Nokia was like that at one point!

Toyota and VW to be more cautious, their problems are not only with marketing.

VW was late, Toyota will be too late 😁
Marketing matters, but its interesting to note whilst Tesla bags 1000 s of pre orders, a 100 year old Porsche had to use traditional customer experience model to sell its Taycan.

Porsche created an EV charging truck that can recharge 10 Porsche Taycan’s at once. They currently has seven of these chargers on wheels that have been used at various “customer driving experiences” and events

In the contrary Tesla showrooms are virtual, 82% of its Model 3 customers bought with no test drive and 78% of the sales were online.
Seems the worlds No 1 automaker is falling short in innovation.

Toyota’s fate will be no different, being so late to hit the new energy and new mobility market. They are cash rich, but Kodak and Nokia was the same at one point!

Toyota and VW need to be more cautious, there problems are not only be with marketing.https://mobility.lk/toyota-vw-will-take-over-6-years-to-catch-tesla/

Read https://mobility.lk/2019/05/12/are-car-dealerships-out/